the concept
On/Off is a three-concept deep idea. First, the brand itself gives you a sense of energy and how it can fluctuate, whether it’s up or down, and that there is a company harnessing this energy and offering both. Second is ON. ON is the first-of-its-kind carbonated drink combining caffeine, taurine and electrolytes that can both sustain your energy and hydration. It’s catered for sports enthusiasts, adventure seekers and energy rush lovers. Finally OFF. OFF is what ties the whole concept and company together. It fulfills the idea that you can harness your energy on ether ends of the spectrum. With its infusion of L-theanine, it gives a relaxing, calm feeling tailored for individuals seeking tranquility, particularly those who enjoy a soothing beverage before bedtime and for the energy lovers who want to wind down at the end of the night.
ON
As a groundbreaking product, the “On”carbonated drink is a unique blend of caffeine taurine and electrolytes, available in berries flavor. So whether you are going on a run or need a little midgame energy and hydration ON has got you covered.
OFF
“OFF” is a refreshing drink infused with L-Theanine, offered in a delightful Tea Lemon Chamomile flavor. It's for when you wanna snuggle up on the couch and watch a movie before you go to bed and let the relaxation tranquil feels hit you.
Main ingredients with a little education
ON: Caffeine + Taurine + Electrolytes
Caffeine: Caffeine is a natural stimulant that blocks adenosine in the brain, making you feel more alert and less tired. It can improve focus, energy, and physical performance.
Taurine: Is a naturally occurring amino acid in the body that supports heart, muscle, and brain function and is added to energy drinks for potential alertness and performance benefits.
Electrolytes: Are minerals in the body, like sodium and potassium, that carry an electric charge and help regulate hydration, muscle and nerve function, and overall body balance.
OFF: Chamomine + L-theanine
Chamomile: Chamomile (from the Chamomile plant) is commonly used to promote relaxation and improve sleep quality. It has anti-inflammatory and antioxidant properties that can help soothe digestion and support overall health. It may also reduce mild anxiety and has gentle calming effects on the body.
L-theanine: is a naturally occurring amino acid found in tea leaves and some mushrooms that promotes relaxation, reduces stress, and can improve focus and mental clarity without causing drowsiness.