THE ON/OFF VISION
From the start, the ON/OFF vision has been to lead the energy drink landscape by rewriting the rules of performance and recovery. Our mission is to provide more than just a beverage; we offer a dual-state experience. Whether you need an 'ON' boost to dominate your day with high-octane energy or an 'OFF' solution to find your center and recharge, we provide everything in one centralized avenue. Ultimately, our goal is to drive impact where it's needed most and grow as a company that prioritizes giving back. With a pledge that two Percent of the company profits go to charity.
MISSION & VALUES
BALANCE
We cultivate the perfect equilibrium between high-octane energy and essential recovery for a balanced life.
LIFESTYLE
Supporting active lifestyles through the hustle, ensuring you have the fuel to move and the calm to stay.
MINDFULNESS
We promote mindful rest as a core pillar of performance. Winding down is as vital as powering up.
QUALITY
Only science-backed, premium ingredients make the cut. No fillers, just pure performance and peace.
WHY ON/OFF
FLAVOR
Great Taste
SCIENCE
Science-Backed
Formulated with premium ingredients like L-Theanine and Electrolytes for proven results.
FOCUS
Performance
Optimized for both high-intensity activity or for winding down with a tranquil feel harnessing either end of the energy spectrum.
Dual System
Refreshing Berries orTea Lemon chamomile flavors that you'll actually look forward to.
SYSTEM
A unique day and night solution designed to power your hustle or support your rest.